09:00 Chairman’s Welcome And Opening Remarks

09:15 Mobile Banking – Accessing Your Bank Through The Phone: From Anywhere, Anytime

• What's in it for the bank? The case for investing in mobile banking
• The view from the customer: the end user is often an afterthought but understanding the needs and the concerns of the customers is crucial to your success
• Lessons from our experience: keys to success, obstacles to overcome and avoid

Zulfiqar Khan
Regional Head of E-Channels, Emerging Markets
Barclays Bank, UAE

10:00 Building An Effective Business Case For Innovative Mobile Money Services – Overview Of The Middle East’s M-Commerce Landscape

• Building a profitable business in this complex and ever changing ecosystem
• What impact do local regulations have on companies looking to start mobile money services in the region?
• What are the opportunities here in the Middle East for MNOs, banks, MFIs and MTNs?

Rashed Alabbar
Director e-Commerce
Etisalat, UAE

11:15 Case Study: Mobile Financial Services – MNO And Banks Should Seek A Long Term Balanced Partnership

• Choosing the right bank partner, what to look for and leveraging on each other’s assets
• What’s in it for a bank? What’s in it for a MNO?
• Building the eco-system together and who does what
• Which services drive adoption – identifying direct and indirect revenues
• Opportunity to up-sell additional services (mobile content, loans, insurance, pensions)

Mitchel Roda
Senior Manager Marketing (Payments) Commercial
du, UAE

12:00 Case Study: Mobile Money – A Banker’s View Of The Economics And The Business Case

• Masreq’s view of the mobile ecosystem
• Integrating mobile solutions into the bank’s distribution and payment strategy
• Making the right choices: technology, partners and business models
• Mashreq’s experience in leveraging the mobile space for banking

Douglas Beckett
Executive VP and Head - Retail Banking
Mashreq Bank, UAE

13:45 The Key To A Cash Free Society – Leveraging Effective Commercial Contactless Mobile Systems And NFC Services

• The fundamentals of RFID (Radio Frequency Identification), NFC and the M-Wallet
• Why consider contactless services at all?
• Which technologies are available in the Middle Eastern region?
• NFC vendor solutions and typical NFC implementation challenges

14:00 Case Study: Planning And Executing A Successful Initial NFC Test Project – Drivers And Constraints Affecting The Development Of The Middle Eastern Region

• What are the actual new service possibilities with NFC?
• Planning and executing your initial test project
• Full operational implementation and full service roll out

15:15 Case Study: Effective Execution Of Go-To-Market Strategies

• Working closely with partners to avoid conflicts
• Seeking guidance on service implementation
• Keeping user interface, simple and convenient

George Held
group Products Director
Zain, Bahrain

16:00 Round Table Trouble Shooting Facilitated Clinics

This session will highlight mobile money implementation case study success stories and will by hosted by M-Commerce experts. They are additionally designed to give YOU the opportunity to discuss relevant crucial issues, examine key challenges and benchmark your own systems with industry peers.

• Effective implementation trials of NFC services in the Middle Eastern region
• Exploring successful MMT strategies and operational roll out
• Addressing security and regulation challenges and risks

16:45 End Of Day One And Chairman’s Closing Remarks