09:00 Chairman’s Opening Remarks

09:15 Case Study: Mobile Money Transfer (MMT) – Banking For The ‘Unbanked’

• The key elements of the initial launch strategy – product development & research
• The importance of working with regulators who are both forward thinking and open-minded
• Branchless banking models – bank led and hybrid (bank and MNO)

10:15 Enterprise Technology Infrastructure For Delivering Electronic Payroll Distribution In Cash-Based Societies

• Technology considerations for moving from paper to electronic payroll processes
• Accessing low-cost international settlement networks for worker remittances home
• Supporting employer and bank regulatory obligations
• Customer Case Studies: International payroll distribution and mobile payments

Lisa Shields
Chief Executive Officer
hyperWALLET Systems, USA

11:15 Overcoming The Security Challenges And Risks Of Rolling Out Mobile Payment Or MMT Services

• Effective consumer protection and personal data security
• Payment systems regulations
• Anti-money laundering measures and fraud prevention

Rashed Alabbar
Director e-Commerce
Etisalat, UAE

12:00 International Case Study: Mobile Money Regulations – A Dialogue Between Financial Institutions And Mobile Operators

• The importance of mobile money in promoting access to finance
• Legal formalities required by mobile money operators
• Supervisory regime for mobile money operators

Kim Vada
Deputy Director General
National Bank of Cambodia, Cambodia

12:45 Interactive Panel Discussion And Mini Presentations: Addressing The Key Regulatory Challenges And Current Legal Frameworks In The Middle East Region

This session will give you the opportunity to ask questions and discuss the issues / challenges that you may be currently facing and that have come up from this morning’s sessions on MMT. Additional topics to be addressed will include:

• Legal frameworks covering MMT
• Standardising remittance payments
• Exploring good working collaborations and practices
• Planned wages protection system in the UAE

14:30 Case Study: Effective Mobile Money Marketing And Branding Strategies To Secure Customer Buy-In

• How to increase overall ARPU
• Market research is the key – knowing your target market and customers
• Building company interface based on customer requirements

Mr. Ravi Nair
SVP and Head of Customer Experience Management
Abu Dhabi Commercial Bank (ADCB), UAE

15:15 Mobile Banking In The New World Order

• The consumer mindset
• Breaking down the barriers to mobile banking
• What the future might look like

Aubrey Ghose
CEO
ais, UAE

16:30 Round Table Trouble Shooting Facilitated Clinics

This session will highlight mobile money implementation case study success stories and will by hosted by M-Commerce experts. They are additionally designed to give YOU the opportunity to discuss relevant crucial issues, examine key challenges and benchmark your own systems with industry peers.

• Mobile banking from concept to reality; taking your service to market
• How are leading banks incorporating mobile into their distribution channel strategies?
• Looking into the future and keeping up with the trends – how many mobile subscribers will actually use their mobiles for mobile banking over the next few years?

17:15 Closing Remarks From The Chairman

17:30 Close Of Conference