Effective Go To Market (GTM) strategies for developing markets

With approximately 4 billion “unbanked” people in the world, of which approximately 3 billion own a mobile phone, the mobile money transfer (MMT) market represents a huge opportunity for both mobile operators and financial institutions to generate additional revenues and target new clients.

The new Wages Protection System in the UAE, which will have a staged implementation between 30th November 2009 and 31st May 2010, mandates that all private companies will have to pay workers’ wages via a bank or another approved financial institution. With approximately 2 million immigrant workers in the UAE without bank accounts, the potential opportunities are enormous for mobile operators.

The mobile payments market, where mobile customers can pay for goods and services with their mobile phones is additionally becoming a rapidly increasing market with mobile operators across both developed and undeveloped markets looking to exploit this opportunity to create brand new revenue streams.

The launch of Mobile Money Middle East 2010 will not only target the rapidly emerging MMT, but will also take a very close look at the mobile payments markets.

Fact – 30 new mobile phones are subscribed to every second

Fact – recent research conducted illustrates that where emerging markets are concerned, the Middle East is now predicted to represent the fastest growth in mobile payment transactions. It is estimated that by 2012 emerging markets are expected to account for 65% of global transaction volume. (Source – Gartner Report, 2009)

Fact – 70% of new mobile payment initiatives announced in the last 6 months have been in MMT

Mobile phones represent a low-cost, convenient and secure means of sending and receiving money. The potential uses of the technology include, money transfer and remittance (domestically and internationally), microfinance services, goods payments, utility bill payments and payroll. This wealth of opportunities offers massive potential revenues, increased customer loyalty and new customers for mobile operators and the banking and financial services industry.

Don’t miss out on attending Mobile Money Middle East 2010, which will be held on 28 – 31 March 2010 in Dubai, UAE.

At this stimulating event, your peers will discuss the latest case studies, mobile money implementation strategies, software, solutions and technological advancements through an engaging two-day conference. Furthermore, you will have the option of participating in a combination of up to four in-depth interactive and hands on workshops.

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